How to Create a Website that Successfully Engages Customers
You can use ads and social media to drive traffic, but if it leads your customers to a poor website, you’ve lost your investment. So how do you create a website that will help (not hinder) the process
Who are you Optimizing your Website For?
For years website and SEO professionals have focused on robots, keyword tags and search algorithms. Many businesses and experts have been so focused on the search engine robots that they have forgotten someone even more important: the human searcher.
Best Practices for Your Social Media Strategy
Social media is a powerful tool for attracting visitors, converting leads, closing sales and even CRM. It’s a living, breathing conversation where thoughts, ideas, humor and information are shared. Formulating a Social Media Strategy as part of your larger inbound marketing approach, helps you make the most of
Marketing in a Military Community
These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?
5 Ways to Accelerate Content and Traffic
You’ve written a compelling headline and labored to produce a great article. You post it to your business blog and wait, wondering why more people aren’t reading your amazing business blog content. Well, they probably don’t even know it exists.
4 Elements of Eye-Catching Emails
A polite chirp woke me up early Saturday morning letting me know I had a bucket of emails to go through. I started at the top of the list and hit trash can after trash can deleting sale offers, free pizza, political messages and more. But then, as an email loaded, something caught my eye and…
How to Spot Poor Links that Can Hurt Your SEO
Since Google’s 2012 announcement, we’ve known that not all links are created equal. But how does one know whether an inbound link (or backlink) is good for SEO or harmful? And if you find harmful links, what do you do about them?
5 Things Every Company Should Know about their Best Buyer
They buy more and more often. They see the value in your product or service more easily than others. They are raving fans, they recommend you to friends, and they’re easy to work with. You probably wish they had about 50 clones to send your way. Allow me to introduce you to your Best Buyer.
Where to Start when Identifying Your Brand UVP
If you’re reading this, you likely see the inherent value in being authentic. If you don’t know who you are, it’s very hard to find the clients you serve best and even harder to earn their trust. Defining your UVP is central to developing a believable, trustworthy brand.
