Social is now essential for creating authentic brand experiences for customers that fuel optimization efforts. The goals are to increase brand awareness and develop brand loyalty across channels.
Facebook’s built in split testing feature makes it easier to verify if your ads are resonating with customers. Learn how to set up a testing campaign in this step-by-step guide.
Social media is popular from micro-business to major corporations because it’s where customers are found. Learn tips to successfully reach the audience you want.
Facebook has introduced a number of changes to nonprofit pages which enable organizations to raise money on the platform itself. While a number of non-profits have already stated making use of these tools and facilities to support the causes that they are involved with, many nonprofits are still in the dark about these new tools released by Facebook.