Onslow County Schools (OCS) is one of the largest and fastest growing public school systems in North Carolina.  The system is well-known as a model across the state and nation for innovative collaborations and programs.  In the middle of the constant pursuit of excellence for students, schools and teachers – one thing had not changed:  the brand.

The old OCS logo was dated and visually disconnected from a forward-thinking school system.  OCS  is a 1:1 technology initiative school system with international baccalaureate campuses and globally-themed schools. Their brand visuals needed to catch up.


Our team conducted a brand audit, refreshed the logo, created a brand guide and several branded elements for OCS.  Pictured below are a human resources recruitment brochure and 3 of a series of vertical, pop-up banners for display at job fairs and community events.Human Resources Recruitment Brochure

Banners for OCS brand

With a brand-guide as a resource and these new marketing tools in hand, both central office executives and school personnel are equipped to properly convey the value, spirit and excellence of the organization with students, parents and community stakeholders.

Think you might need help with a Brand Audit?  Download our  Free 17-Point Brand Inspection Guide:

Download a Free 17-Point Brand Inspection Guide





Cindy is the founding President at 17blue Digital Marketing. She's passionate about helping businesses reach their goals and impact their communities.