Social media is a powerful tool for attracting visitors, converting leads, closing sales and even CRM. It’s a living, breathing conversation where thoughts, ideas, humor and information are shared. Formulating a Social Media Strategy as part of your larger inbound marketing approach, helps you make the most of
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
All the big companies are doing it. Many small companies are doing it. You may be doing it. But here’s the “Million Dollar Question”… Is it working? – Are you making money from your investment of cash or time? Learn safeguards and tips to help your social media marketing be effective and manageable.
While many are still writhing in pain (I have accepted the inevitable Facebook Timeline change, but am still not thrilled with a few details)… there are a few bright spots in the new features for business owners to enjoy…