Social Media is undeniably a powerful tool for content marketing and lead generation. Individuals and businesses are posting to social channels in record numbers. Many have remarkable results, while others seem to fail to capture attention. The increase of visual media in posts is forecast to continue to rise. Let’s investigate a few types of “Graphic” content that, when planned and placed well, can help you gain the attention you’re after and some tools to make it easier.

Photos & Image Graphics

We’ve all seen the cute quote pictures, the funny photos and comics. If you haven’t started making your statement in a picture form, it’s time. Kissmetrics reports Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than posts with only text. A picture is still worth a thousand words.

Social networks like Pinterest, Slideshare, Tumblr, Path, and Mobli will continue to grow, and you can bank on the effectiveness of graphic messages to help you be successful in those networks. Be intentional with messaging, but visual in delivery. Websites like QuoteCover.com and Quozio.com make putting your words into pictures easier than ever.


The use of creative infographics to communicate concepts quickly is a rising tide as well. Infographics are very popular on sites like Pinterest, but also appear on Facebook, Google+ and LinkedIn. There are a few who say infographics are “so 27 seconds ago” but considering the brain processes visual information 60,000 times faster than text, we predict they will be a significant way to communicate ideas, services, statistics and more for quite some time.

Online tools like Infogram and Piktochart.com make infographic creation simpler for those who need a speedy solution to get their ideas and stats into visual form.

Video & Micro Video

YouTube, Twitter’s Vine and Instagram video sharing… are all viable avenues to share video content online. Don’t have time for a lengthy production? Micro videos are typically 3-15 seconds in length. Yes, that’s right seconds. Try experimenting with “live updates” that are brief and more informal. With such short clips, expect to see more creation and sharing from smartphones using apps like Vigi, TwitVid, or Viddy.

Vigi’s demo video: (the first part’s slow, but the latter portion shows the app in action.)

Remember, any message is easier to grab, remember and share if it is visual!

What’s your favorite app or site for easily making visual content?



Cindy is the founding President at 17blue Digital Marketing. She's passionate about helping businesses reach their goals and impact their communities.