Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.
Customer delight is a major goal for every business. Happy customers build credibility. Unhappy customers are bad news. Here’s the challenge, for every customer who bothers to complain, 26 other customers remain silent. I know you’re busy, but are you actually listening? If you are, you can prevent many problems and solve others faster.
![Veterans: Locked and Loaded for Business [infographic]](https://www.go17blue.com/wp-content/uploads/2014/10/military-leadership.jpg)
11 Ways Military Training Correlates with Business Success – Infographic
You can use ads and social media to drive traffic, but if it leads your customers to a poor website, you’ve lost your investment. So how do you create a website that will help (not hinder) the process
For years website and SEO professionals have focused on robots, keyword tags and search algorithms. Many businesses and experts have been so focused on the search engine robots that they have forgotten someone even more important: the human searcher.
These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?
