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4 Keys to a Positive Logo Design

4 Keys to a Positive Logo Design

A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…

Creating a Strong Trade Show Display

Creating a Strong Trade Show Display

Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.

Brand Personality in Social Media

Brand Personality in Social Media

If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.

5 Ways to Market with Little or No Cash

5 Ways to Market with Little or No Cash

5 really great avenues to promote your business online for little or no cash that can make a real difference in the calls, leads and sales you get. Let’s take an “overview” look at these options briefly here in Part 1 of this series.