Before you begin overhauling a website make sure you have the right ingredients and grab a few tools that help you measure accurately. This is not a job for a “half-baked” approach.
For years website and SEO professionals have focused on robots, keyword tags and search algorithms. Many businesses and experts have been so focused on the search engine robots that they have forgotten someone even more important: the human searcher.
Since Google’s 2012 announcement, we’ve known that not all links are created equal. But how does one know whether an inbound link (or backlink) is good for SEO or harmful? And if you find harmful links, what do you do about them?
You’ve heard them. You’ve seen them. The world is buzzing with messages to “slim down for summer.” What if it’s good for your website optimization? What if losing some website weight made your site perform better for users & in SEO?