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Benefits of a Clear UVP

Benefits of a Clear UVP

A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…

Marketing for a Trade Show

Marketing for a Trade Show

Before you haul in your gear and set up that booth, here are some things you should do in advance to market your presence at the show and make sure it’s a success. Find out what you can do before the event to promote your participation and gain exposure, leads and opportunities.

Email Marketing that Works

Email Marketing that Works

Email is perhaps the most overlooked method of digital marketing today. It’s the mainstream of business communication. What’s more, email marketing has one of the highest returns on the dollar. With the tools available today, you can have professional looking messages reach your audience and not just the “junk box.”

5 Ways to Market with Little or No Cash

5 Ways to Market with Little or No Cash

5 really great avenues to promote your business online for little or no cash that can make a real difference in the calls, leads and sales you get. Let’s take an “overview” look at these options briefly here in Part 1 of this series.