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5 Ways to Fail at Customer Experience Management

5 Ways to Fail at Customer Experience Management

  #CustomerExperienceFail.  We’ve all been there as consumers.  If we’re honest as professionals, we know we’ve also disappointed our customers at times.  Even with the best of intentions, great training and hard work — it can happen.   To...
Where to Start when Identifying Your Brand UVP

Where to Start when Identifying Your Brand UVP

If you’re reading this, you likely see the inherent value in being authentic. If you don’t know who you are, it’s very hard to find the clients you serve best and even harder to earn their trust. Defining your UVP is central to developing a believable, trustworthy brand.