Surprise: Simple Logos Are Actually Brilliant
Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.
4 Keys to a Positive Logo Design
A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…
Beacon Baptist in Raleigh Gets a Fresh Look
Brand Personality in Social Media
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
“Skimp & Save” or “Skimp & Lose” — 3 Items You Can’t Afford to Shortcut
In a recession or recovery economy some companies are tempted to cut corners in Creative Services and Marketing to help with balancing budgets or “tightening” the proverbial belt. Here we’ll take a look at 3 things you need to spend some time and money on for profitable results, and a few things it’s ok to “downsize” to save some extra cash.
The Milestone Makeover
Milestones can be the best opportunities to make changes safely, effectively, and with great results. By targeting your efforts and timing releases, you can create lots of positive attention for your brand and business.