10 Point Consumer-Focused Brand Review
Under Construction Safety Branding No Accident
Surprise: Simple Logos Are Actually Brilliant
Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.
Beacon Baptist in Raleigh Gets a Fresh Look
Creating a Strong Trade Show Display
Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.
Brand Personality in Social Media
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
