![Common Mistakes Small Businesses Make in Brand Design](https://www.go17blue.com/wp-content/uploads/2023/07/Deposit_605671096_sm-1080x675.jpg)
![Common Mistakes Small Businesses Make in Brand Design](https://www.go17blue.com/wp-content/uploads/2023/07/Deposit_605671096_sm-1080x675.jpg)
![5 Rebranding Fails](https://www.go17blue.com/wp-content/uploads/2019/10/5-branding-fails.jpg)
5 Rebranding Fails
![10 Point Consumer-Focused Brand Review](https://www.go17blue.com/wp-content/uploads/2016/03/Brand-Review..jpg)
10 Point Consumer-Focused Brand Review
![Under Construction Safety Branding No Accident](https://www.go17blue.com/wp-content/uploads/2015/11/UCS-cover.jpg)
Under Construction Safety Branding No Accident
![Surprise: Simple Logos Are Actually Brilliant](https://www.go17blue.com/wp-content/uploads/2015/07/simple-logos-1.jpg)
Surprise: Simple Logos Are Actually Brilliant
Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.
![Beacon Baptist in Raleigh Gets a Fresh Look](https://www.go17blue.com/wp-content/uploads/2014/05/beacon-new.jpg)
Beacon Baptist in Raleigh Gets a Fresh Look
![Creating a Strong Trade Show Display](https://www.go17blue.com/wp-content/uploads/2014/01/trade-show-display-1.jpg)
Creating a Strong Trade Show Display
Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.