![Brand Style Guides: Visuals, Voice & Value](https://www.go17blue.com/wp-content/uploads/2016/12/blog-brand-guide.jpg)
![Brand Style Guides: Visuals, Voice & Value](https://www.go17blue.com/wp-content/uploads/2016/12/blog-brand-guide.jpg)
![Surprise: Simple Logos Are Actually Brilliant](https://www.go17blue.com/wp-content/uploads/2015/07/simple-logos-1.jpg)
Surprise: Simple Logos Are Actually Brilliant
Commerce might get complicated, but for high-impact business logos, simple is better. Effective, iconic logos communicate a clear message, distilling the essence of your company down to a single graphic that resonates with your customers.
![4 Keys to a Positive Logo Design](https://www.go17blue.com/wp-content/uploads/2014/10/blog-four-keys-positive-logo.jpg)
4 Keys to a Positive Logo Design
A logo is possibly the most pivotal element of business marketing. It can be the sole reason a buyer chooses you over a competitor or it can desperately hurt your marketing efforts. It conveys invaluable information…
![The Graphic Truth: Visual Trends in Social Media](https://www.go17blue.com/wp-content/uploads/2010/07/perception.jpg)
The Graphic Truth: Visual Trends in Social Media
Visual media speaks – period. Here are a few types of “graphic” visual content and a few tools to make it easier to create your visual content posts.
![What’s Your Type?](https://www.go17blue.com/wp-content/uploads/2014/02/blog-whats-your-type.jpg)
What’s Your Type?
I like mine thin, but strong. Andrew favors boldness. Cindy likes ‘em a little more go with the flow. Of course I’m not talking about people here. I’m talking about typography, and in your marketing, the subconscious emotions that font choices convey.
![Creating a Strong Trade Show Display](https://www.go17blue.com/wp-content/uploads/2014/01/trade-show-display-1.jpg)
Creating a Strong Trade Show Display
Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.