10 Point Consumer-Focused Brand Review
8 Instagram Strategies for Business
Benefits of a Clear UVP
A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…
Instagram 101
A Journalist’s Guide to Getting Your Company Noticed – Part 4: Friendly Follow Up
Breathe a sigh of relief. You’ve achieved what all companies long for – free publicity – by following a few simple steps…
A Journalist’s Guide to Getting Your Company Noticed – Part 3: Interview Intel
An interview is not an audition. It is not about you. It’s about your business and the newest product, latest endeavor or big change you want people to know about. In order for your interview to have the greatest impact while maintaining yours and the company’s integrity, there are a few you things you should do.
