Creating a Strong, Recognizable Brand Identity

by Becca Barnes

Why Branding is More than Just a Logo

by Sequoia Sady

Is Your Brand a Snoozer?

by 17blue Team

Brands can get tired. Over time, they can start to lose their pulse and relevance with customers, stakeholders and employees. Sometimes, even a shot of espresso to the marketing budget won’t help. This is a good time for a brand checkup.

Color Psychology in Branding: bunk, bias or best practice

by Cindy Edwards

Color engages people. Research says over 62% of choices are based on colors alone. Here’s more on why color relevance is powerful.