The Graphic Truth: Visual Trends in Social Media
Visual media speaks – period. Here are a few types of “graphic” visual content and a few tools to make it easier to create your visual content posts.
Marketing for a Trade Show
Before you haul in your gear and set up that booth, here are some things you should do in advance to market your presence at the show and make sure it’s a success. Find out what you can do before the event to promote your participation and gain exposure, leads and opportunities.
Brand Personality in Social Media
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
Heavyweight Press – the 411 on PRs, PSAs & Digital Media
Press releases and PSAs are an art form, but one quickly being replaced by more flexible and digital media options. But with a little research and some time, you can add traditional and digital releases as effective weapons in your low-cost marketing arsenal.