It’s interesting that the obvious disconnect from force interruption marketing has not reduced the amount of information people are sharing and gathering. Your customers are on mobiles, Googling everything, and enjoying social content, video and more – on their own – everyday!
Visual media speaks – period. Here are a few types of “graphic” visual content and a few tools to make it easier to create your visual content posts.
Before you haul in your gear and set up that booth, here are some things you should do in advance to market your presence at the show and make sure it’s a success. Find out what you can do before the event to promote your participation and gain exposure, leads and opportunities.
If your brand was a person, how would it look? Sound? Act? — These are the questions we ask our clients and their customers when we are helping them to refine or establish a brand persona. Social media is a powerful way to bolster your brand’s personality and connect with customers. There are plenty of cases where brands have made major missteps in their online relations, but there are also many cases where a brand’s social presence has defined their personality, won brand-fans and boosted sales tremendously, sometimes in just seconds.
