The truth is customers want specific things to make their interactions with your brand more meaningful. You don’t have to be a programming ninja (or Jedi mind-melder) to understand what they want and make sure it happens so your customers are happy.
Customer delight is a major goal for every business. Happy customers build credibility. Unhappy customers are bad news. Here’s the challenge, for every customer who bothers to complain, 26 other customers remain silent. I know you’re busy, but are you actually listening? If you are, you can prevent many problems and solve others faster.
The “reality” your customer leaves with is their perception of your website, office, staff or service. That perception a usually a lasting one, often hard to change and can be formed in as little as 4 seconds.