Before you haul in your gear and set up that booth, here are some things you should do in advance to market your presence at the show and make sure it’s a success. Find out what you can do before the event to promote your participation and gain exposure, leads and opportunities.
Start early to make sure you have a plan, the materials you need, extra hands for breaks and a way to connect with interested visitors. If you plan ahead, you have the ability to connect with customers, meet vendors and be remembered later for referrals. Here are 5 tips to get you heading in the right direction.
In today’s marketplace, content continues to surpass other marketing strategies, for effective search engine optimization (SEO). For online entrepreneurs, quality content is the key to leveraging the web for sales leads and income.
Press releases and PSAs are an art form, but one quickly being replaced by more flexible and digital media options. But with a little research and some time, you can add traditional and digital releases as effective weapons in your low-cost marketing arsenal.
While many are still writhing in pain (I have accepted the inevitable Facebook Timeline change, but am still not thrilled with a few details)… there are a few bright spots in the new features for business owners to enjoy…
