Breathe! You’re fine, this is not an IRS audit! A social media audit is a check you or your marketing department should perform quarterly. It keeps your brand up-to-date across all your profiles and prevents problems like forgotten groups or outdated contact info. It’s a simple check to make sure what you’re posting and sharing is keeping your audience entertained, interested and engaged.
Email marketing has never ceased to produce one of the highest levels of engagement and returns for those who do it well. Since 95% of online consumers use email, it’s a big slice of the pie. These 6 tips for increasing email click-through rates are specific strategies you can apply right away.
We’ve found that hard-working business people don’t have time to learn complicated jargon. And really, who does? So next time your marketing department or agency starts talking about a shiny new campaign, and they haul out that crazy, sometimes technical marketing lingo… you can show up and show off!
Social media is a powerful tool for attracting visitors, converting leads, closing sales and even CRM. It’s a living, breathing conversation where thoughts, ideas, humor and information are shared. Formulating a Social Media Strategy as part of your larger inbound marketing approach, helps you make the most of
These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?
You’ve written a compelling headline and labored to produce a great article. You post it to your business blog and wait, wondering why more people aren’t reading your amazing business blog content. Well, they probably don’t even know it exists.
A polite chirp woke me up early Saturday morning letting me know I had a bucket of emails to go through. I started at the top of the list and hit trash can after trash can deleting sale offers, free pizza, political messages and more. But then, as an email loaded, something caught my eye and…
