5 Ways to Fail at Customer Experience Management
#CustomerExperienceFail. We’ve all been there as consumers. If we’re honest as professionals, we know we’ve also disappointed our customers at times. Even with the best of intentions, great training and hard work — it can happen. To...
Posting Notes: Social Media Scheduling
Google Maps will PAC-it-in for April Fools
Google is well known for SEO and all things digital in search, data and analytics, but their also known for encouraging a little creativity and fun for their team and the rest of the world. So what do they do for April Fools? They convert Google Maps to a game of...
Top 5 Web Design Trends of 2015
The Internet continues to be one of the fastest evolving technologies of all time. With the rapidly changing landscape of the web, keeping up with the developments and trends is a full-time challenge. Here are five trends dominating 2015 that we expect to be turning...
Make ’em Shut up and Sit up
Bold. Not your momma’s marketing. Unique. Unusual. Different. — And different is critically important. In business, it’s even more important than being better. Start with the problem that everyone claims they’re better. Add that selling “better” can be very forgettable and now you’re just average. But different? That sticks.
Online Ordering One Plate at a Time
9 Signals You May Need New Marketing Tactics
7 Indicators Marketing Automation May Fit Your Company
Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?
What is Marketing Automation?
Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.
