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Google Maps will PAC-it-in for April Fools

Google Maps will PAC-it-in for April Fools

Google is well known for SEO and all things digital in search, data and analytics, but their also known for encouraging a little creativity and fun for their team and the rest of the world.  So what do they do for April Fools?  They convert Google Maps to a game of...
Top 5 Web Design Trends of 2015

Top 5 Web Design Trends of 2015

The Internet continues to be one of the fastest evolving technologies of all time.  With the rapidly changing landscape of the web, keeping up with the developments and trends is a full-time challenge.  Here are five trends dominating 2015 that we expect to be turning...
Make ’em Shut up and Sit up

Make ’em Shut up and Sit up

Bold. Not your momma’s marketing. Unique. Unusual. Different. — And different is critically important. In business, it’s even more important than being better. Start with the problem that everyone claims they’re better. Add that selling “better” can be very forgettable and now you’re just average. But different? That sticks.

7 Indicators Marketing Automation May Fit Your Company

7 Indicators Marketing Automation May Fit Your Company

Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?

What is Marketing Automation?

What is Marketing Automation?

Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.

Stop Soft-Serve Selling

Stop Soft-Serve Selling

Close the deal, but stop the selling. Lets see how this one stands up to the fire… Selling stinks. Let’s look at why it’s soft-serve, what’s wrong with that recipe, and how to enjoy the real cream in your relationships and deals moving forward.