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Benefits of a Clear UVP
A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…
When More Traffic Isn’t Better
Traffic that fails to convert at a reasonable rate is as frustrating as bumper-to-bumper headaches on the highway. Bad traffic bloats your metrics, wastes your budget and gets you nowhere. …
