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Benefits of a Clear UVP

Benefits of a Clear UVP

A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…

When More Traffic Isn’t Better

When More Traffic Isn’t Better

Traffic that fails to convert at a reasonable rate is as frustrating as bumper-to-bumper headaches on the highway. Bad traffic bloats your metrics, wastes your budget and gets you nowhere. …

9 Email Marketing Metrics To Measure

9 Email Marketing Metrics To Measure

Email marketing is a powerful tool for increasing business and boasts one of the highest return on investment rates of all marketing channels when executed well. To determine the effectiveness of your email marketing program, it’s important to analyze a number of KPIs. Here are 9 metrics to watch…