Content marketing is a process that depends on engagement, intelligence, and iteration to increase sales traction and revenue. Where many businesses struggle is understanding how content marketing cycles actually work with what they have learned about the buyer’s journey, sales funnels, and sales cycles.
Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?
Simply put, marketing automation is a systematic way to offer the right information to the right people at the right time. Marketing automation software allows a company’s marketing department or agency to design and implement workflows that lead a prospect down the path from a top of funnel (TOFU) offer through lead conversion to purchase decision.
You dread a blank screen, Webster’s Dictionary and Roget’s Thesaurus… and you’re not alone. In a world loaded with content, your customers agree: less is more! You need fresh, compelling content, but if you hate to write, here are 14 types of content you can create with little to no writing.