These characteristics and others make the military consumer market highly attractive. So attractive that unscrupulous marketing tactics have been aimed at exploiting them. How can businesses market to the military consumer in a way that is trustworthy?
They buy more and more often. They see the value in your product or service more easily than others. They are raving fans, they recommend you to friends, and they’re easy to work with. You probably wish they had about 50 clones to send your way. Allow me to introduce you to your Best Buyer.
If you’re reading this, you likely see the inherent value in being authentic. If you don’t know who you are, it’s very hard to find the clients you serve best and even harder to earn their trust. Defining your UVP is central to developing a believable, trustworthy brand.
It’s interesting that the obvious disconnect from force interruption marketing has not reduced the amount of information people are sharing and gathering. Your customers are on mobiles, Googling everything, and enjoying social content, video and more – on their own – everyday!
Press releases and PSAs are an art form, but one quickly being replaced by more flexible and digital media options. But with a little research and some time, you can add traditional and digital releases as effective weapons in your low-cost marketing arsenal.
Email is perhaps the most overlooked method of digital marketing today. It’s the mainstream of business communication. What’s more, email marketing has one of the highest returns on the dollar. With the tools available today, you can have professional looking messages reach your audience and not just the “junk box.”
5 really great avenues to promote your business online for little or no cash that can make a real difference in the calls, leads and sales you get. Let’s take an “overview” look at these options briefly here in Part 1 of this series.
