Speaking as an experienced journalist, I want to let you in on a little secret – there is always something going on somewhere. We want the scoop, but with the internet providing breaking news 24/7, how can your company rise above the waves of mediocrity?
In the world of public relations, published articles and television interviews equal free advertising. But it takes more than knowing the who, what, where, when, why and how of your company to grab the attention of a journalist.
Bold. Not your momma’s marketing. Unique. Unusual. Different. — And different is critically important. In business, it’s even more important than being better. Start with the problem that everyone claims they’re better. Add that selling “better” can be very forgettable and now you’re just average. But different? That sticks.
Marketing Automation is an integral part of most business marketing plans today. It’s hard to argue with benefits like intelligent tracking, intelligent content delivery, social monitoring, competitive analysis, lead nurturing, conversions and others. B2B companies have adopted to the technology fastest, but many smaller and mid-size companies are asking if Marketing Automation is right for them. Does it fit?
Social media is a powerful tool for attracting visitors, converting leads, closing sales and even CRM. It’s a living, breathing conversation where thoughts, ideas, humor and information are shared. Formulating a Social Media Strategy as part of your larger inbound marketing approach, helps you make the most of
