A UVP is not corporate copy. Not a mission statement. Not your list of products, services or accolades. In the very simplest of terms, a UVP answers the question “Why should I buy from you?” A clear, compelling UVP has sweeping benefits, here are 7 of my favorites…
Traffic that fails to convert at a reasonable rate is as frustrating as bumper-to-bumper headaches on the highway. Bad traffic bloats your metrics, wastes your budget and gets you nowhere. …
Real benefits can be found for your company when competition heats up in your space. So, if you’re in a market that’s already highly competitive – or you have new competition in your market – you may want to smile…
Email marketing is a powerful tool for increasing business and boasts one of the highest return on investment rates of all marketing channels when executed well. To determine the effectiveness of your email marketing program, it’s important to analyze a number of KPIs. Here are 9 metrics to watch…
