Have you heard the many experts advising you to spend time developing an elevator speech? How many times have you been encouraged to rehearse one? It’s common practice, but does it WORK? Will it persuade decision makers and influencers? I’m joining the chorus that says “no.”
The “reality” your customer leaves with is their perception of your website, office, staff or service. That perception a usually a lasting one, often hard to change and can be formed in as little as 4 seconds.