A Journalist’s Guide to Getting Your Company Noticed – Part 4: Friendly Follow Up
Breathe a sigh of relief. You’ve achieved what all companies long for – free publicity – by following a few simple steps…
A Journalist’s Guide to Getting Your Company Noticed – Part 3: Interview Intel
An interview is not an audition. It is not about you. It’s about your business and the newest product, latest endeavor or big change you want people to know about. In order for your interview to have the greatest impact while maintaining yours and the company’s integrity, there are a few you things you should do.
3 Signs You’re An Entrepreneur
Rare is the person who can build a successful business and make it their calling and not merely a career. Successful entrepreneurs are driven by their passion – they do what they love and love what they do. Here are 3 signs you’re an entrepreneur.
A Journalist’s Guide to Getting Your Company Noticed – Part 2: Pitch Perfect
Speaking as an experienced journalist, I want to let you in on a little secret – there is always something going on somewhere. We want the scoop, but with the internet providing breaking news 24/7, how can your company rise above the waves of mediocrity?
4 Time-Saving Tips for CEOs
Money is a primary measuring stick for business success, but your time is one asset that can never be replaced. Effective and efficient use of your time as a CEO is crucial to your success. Quality of life, satisfaction and progress all depend on you knowing what...
A Journalist’s Guide to Getting Your Company Noticed – Part 1: Relationship Reform
In the world of public relations, published articles and television interviews equal free advertising. But it takes more than knowing the who, what, where, when, why and how of your company to grab the attention of a journalist.
