Branding & Design
Your Brand is a Complete Experience
Your brand is more than a logo (although we design those, too!). It’s your unique story and voice. When executed strategically in the marketplace, it creates an authentic brand experience which develops trust and increases engagement. Successful marketing starts with a clear, authentic brand voice with visuals to back it up. Here are some of the ways we help:
Brand Inspection
A complete review of what is being communicated to your audiences & stakeholders. We evaluate brand visuals, message clarity, cross-channel consistency, and more. This information is built into a company brief where a SWOT analysis helps determine brand strengths and opportunities. We review this information with you and check for alignment of objectives and strategies moving forward.
Comp Analysis
What do consumers see when they look at your website and brand messaging next to your competitors? Knowing where you stand against your competitors will help determine key opportunities and threats in the marketplace. This assessment provides intel and strategy so you are prepared to take action and increase your share of the market.
Buyer Personas
Well-defined buyer personas are critical for success in the marketplace. They give your teams critical intel on how your customers shop, buy, and interact with your brand and others. Profiles give you insights into buyers’ concerns, preferences and habits. They enable you to time interactions, overcome barriers, and connect.
UVP Messaging
Do you know how to convey your brand’s unique value promise (UVP) in a single sentence? How well is that core value conveyed through your site, email, forms and customer service interactions? These critical messages convey your brand story and reach customer segments, empowering your teams to successfully sell your brand. We can help.
ID & Naming
When you work with 17blue® on brand names and identity, you will be given a thoughtful and thorough tool to guide the creative development of your brand identity and use. Your brand documentation may include: logos, logo use guidelines, image style, fonts & font use, patterns, color palette and other design and style guidelines.
Logo Design
17blue’s® design team has helped scores of organizations translate their unique value into an effective logo design. Your logo is an iconic cornerstone for your brand. It must convey your story, differentiate you from competitors and be versatile for wide use.
Graphic Design
Our design team works with you to ensure brand continuity and quality across digital and physical marketing materials. Often business cards, sales materials, packaging, or vehicle wraps are on the top of the list. We work with you to ensure your materials are on-brand and effective.
Print Services
For 25 years, we’ve brought our clients state-of-the-art digital quality in production at very competitive rates. We can deliver basic business print items to bulk production orders with special finishing details.
Ready to empower your brand?
We are, too.