Digital & Content Marketing
Engage and Accelerate
The digital world adapts quickly. Creating meaningful brand experiences for your customers requires strategies and solutions that are both personalized and adaptable. You need cross-platform strategies and personalized digital solutions to reach customers at the right time. You don’t have to navigate it alone. We’re here to help.
Digital Strategy
Digital marketing success relies on good intel and solid strategy. At 17blue, we work with companies to strongly connect digital initiatives to brand, business and sales goals. Activities typically include:
- Market and Competitive Analysis
- Refining Audiences and Personas
- Goal Setting
- Strategy/Tactic Planning
- Brand Positioning
Social Media
Social media management and promotion are practical realities for both sales and customer relations. Your customers are online and much of their time is spent in social media platforms. Successful brands engage in conversations that build brand personality, relationships and credibility. We help ensure your channels are active and tailored.
Email Marketing
Effective email marketing is more than sending a “Newsletter.” With user experience in mind, it’s important to leverage visual design, messaging, and engagement strategy in email campaigns. This supports your brand’s unique value proposition and engage your readers with relevant and timely content.
Content Writing
Every brand has a story and a personality. The content you publish should give it a voice and connect with your audience. From website page copy and articles to video scripst and sales materials, our team produces optimized content that’s specific for your customer segments and markets to ensure brand interactions are consistent and successful.
Not an author? Don’t worry. We’re here to help you put your story into just the right words. We love the power of a great story.
Smart Targeting
From blogs and videos to ads and email, every touchpoint must be intelligently targeted and have a purpose for your audience. It should inform, engage, entertain, or convert. Smart targeting ensures the right prospects see the right content at the optimal time.
Digital Advertising
Ensure your brand message is stunning and clearly calls your audience to action. Advertising on social media, streaming platforms, display ads, and geo-fencing, and more, are well-planned and beautifully designed. Build trust with consisten and strategic brand experiences across channels.
Ready to empower your brand?
We are, too.